Strengthening a unified college message

Northland Marketing, Communications, and Recruiting is responsible for guiding and managing all social media accounts for the entire college. We also support individual programs and departments in their online presence. Our focus is on building collaboration and ensuring that we all share a unified message about the college.

Storytelling Surveys

On our social media, we love engaging with past, current, and future Pioneers and sharing all of our amazing personalities, stories, and more!

• Future Student Spotlight: Share Your Story
• Alumni Spotlight: Share Your Story
• Current Student Spotlight: Share Your Story
• Scholarship Recipient Spotlight: Share Your Story
• Soon-to-Be Graduates: Share Your Story
• PSEO Student Spotlight: Share Your Story (coming soon)
• Student Job Placement Spotlight: Share Your Story (coming soon)
• Industry Partner Spotlight: Share Your Story (coming soon)

Requirements for Northland Social Accounts

It’s important to keep a consistent brand for your social media. 

Social Handles

When creating a name for your unit’s social media profile, make sure it’s easy to find. You can use one of the following formats: “northland,” “northlandctc,” or for sports teams, “northlandpioneers,” followed by your unit’s name. If you have a new social media handle in mind, please get in touch with brand@northlandcollege.edu to get it approved before moving forward.

Profile Images

Take advantage of social media platforms’ most used and powerful feature: the news feed. This is where 99% of audiences see your posts, so your profile image should be simple, clear, and recognizable as a Northland page.

We have created a library of “N monogram” social profile images that can be downloaded from the Digital Asset Library:

• Formatted for: Facebook, X (formerly Twitter), Instagram, and YouTube
• Categorized by color: Space Navy, Horizon Red, Flight Blue, Shuttle White, and Frontier Silver

Social Media Strategy

Social media is a strategic tool for communications when aligned with your overall communications strategy. To help streamline new accounts, a Social Media Strategy Worksheet must be completed before requesting a new account.

• Download Worksheet

Best Practices for Social

• Avoid text-heavy graphics.
• Keep your text as short as possible. Posts between 40 and 80 characters perform best.
• Utilize your website, and link to it if needed.
• When sharing college-wide updates or information, share the post made by the original source instead of creating a competing post.

Social Media Directory