This program prepares students to succeed in the marketplace of the 21st century. This program provides students with the essential skills necessary for a variety of careers in the sales, marketing, and management fields. The curriculum includes instruction in the following areas: sales, marketing, research, customer service, telemarketing, and small business planning. Emphasis is placed on developing skills in management decision-making, interpersonal and communication skills, problem-solving, and technology skills. Particular emphasis is placed on the use of computer technology.

Program Learner Outcomes

1. Student will apply effective and professional communication strategies for various audiences and contexts.
2. Student will select and apply appropriate technology to meet business objectives.
3. Student will apply fundamental sales techniques to a variety of sales, marketing and management projects.
4. Student will demonstrate essential elements of business management.
5. Student will apply fundamental marketing techniques to a variety of sales, marketing and management projects.
6. Student will exhibit professional characteristics, behaviors, and attitudes appropriate to the sales, marketing and management industry.
7. Student will demonstrate interpersonal skills through effective listening, written and oral communications in diverse situations, and self-evaluation.
8. Student will apply principles of bookkeeping and mathematical processes to a variety of sales, marketing, and management projects.
9. Student will apply critical thinking and problem-solving skills in a variety of business situations and projects.
10. Student will complete assigned tasks and duties with regard to the economic, financial, social, legal, and cultural factors that affect the business environment.
11. Student will complete assigned tasks and duties within the legal and ethical standards of the business industry.

Additional Program Resources