Course Listing

MKTG 2116 – Advertising

Credits: 3

Course Description:

This course acquaints students with advertising media, budgets, selection, ad copy, and layout. Also, students gain an understanding of advertising campaigns, promotional events, and techniques.

Prerequisite(s):

None

Lec/Lab/OJT

3/0/0

Common Course Outline

View Common Course Outline PDF

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