Digital Marketing

  • Credits: 21
  • Degree Type: Certificate
  • Campus: , Online

Program Learner Outcomes

1.Students will apply effective and professional communication strategies for various audiences and contexts.
2.Students will exhibit professional characteristics, behaviors, and attitudes appropriate to the sales, marketing and management industry.
3.Students will demonstrate interpersonal skills through effective listening, written and oral communications in diverse situations, and self evaluation.
4.Students will apply critical thinking and problem-solving skills in a variety of business situations and projects.
5.Students will demonstrate proper research and control processes for social media marketing planning.
6.Students will apply core elements of digital marketing.
7.Students will develop and implement a digital marketing plan with accompanying data analysis.
8.Student will complete assigned tasks and duties within the legal and ethical
standards of the business industry.