Sales, Marketing, & Management

MKTG 2300 - Marketing Research

Credits: 3

Course Description:

This course covers market research principles and procedures that are necessary for marketing professionals to be successful. Topics covered include survey methods and techniques, problem identification, data collection techniques, sample type and size, presentation of findings and using the internet as a source.

Prerequisite(s):

MKTG2200

Lec/Lab/OJT:

3/0/0

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