Sales, Marketing, & Management

MKTG 2205 - Prin of Retailing

Credits: 3

Course Description:

This course provides an overview of the concepts and skills needed to operate a successful retail operation. Topics include retailing terminology, current practices in merchandising, types of retail institutions, site election, inventory control, and pricing.

Prerequisite(s):

None

Lec/Lab/OJT:

3/0/0

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