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This program provides students with the essential skills necessary for a variety of careers in the sales, marketing, and management fields.
This program prepares students to succeed in the marketplace of the 21st century. This program provides students with the essential skills necessary for a variety of careers in the sales, marketing, and management fields. Curriculum includes instruction in the following areas: sales, marketing, research, customer service, telemarketing, and small business planning. Emphasis is placed on developing skills in management decision-making, interpersonal and communication skills, problem solving, and technology skills. Particular emphasis is placed the use of computer technology.
The Customer Service Certificate 16 cr also offers marketing courses.
Northland offers a multitude of opportunities, whether you're beginning your degree or returning to college. We're affordable, convenient, and flexible. Take your life North at Northland.
Feel like you need a little more direction? Our GPS LifePlan website helps students set goals and design plans that will lead them to the success they desire. Consult our GPS LifePlan website for information for your career, work, and educational planning!
Are you ready to begin the Sales, Marketing, & Management A.A.S. at Northland? Take your first step toward becoming a student at Northland.
Northland Community & Technical College is accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools.
There are no special admission requirements for the Sales, Marketing, & Management program.
Required Courses |
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| Course # | Course Name | Credits |
|---|---|---|
| ACCT 1108 | Busn Math/Calculators | 3 credits |
| BUSN 2210 | Prin of Management | 3 credits |
| BUSN 2218 | Legal Environment Busn | 3 credits |
| CPTR 1104 | Intro to Computer Tech | 3 credits |
| MKTG 1108 | Customer Relations Mgmt | 3 credits |
| MKTG 2116 | Advertising | 3 credits |
| MKTG 2120 | Supervisory Leadership | 3 credits |
| MKTG 2200 | Prin of Marketing | 3 credits |
| MKTG 2201 | Prin of Sales | 3 credits |
| MKTG 2205 | Prin of Retailing | 3 credits |
| MKTG 2304 | Applied Sales Techniques | 3 credits |
| MKTG 2306 | Small Business Mgmt | 3 credits |
| MKTG 2320 | Marketing Management | 3 credits |
| ECON 1110 | Prin of Economics | 3 credits |
| ENGL 1111 | Composition I | 3 credits |
| SOCI 1101 | Intro to Sociology | 3 credits |
| SPCH 1101 | Intro to Public Speaking | 3 credits |
| MN Transfer Curriculum Electives | 3 credits | |
| Program Specific Electives ( *See Elective Course Options Listed Below ) | 6 credits | |
| TOTAL CREDITS: | 60 credits | |
Program Specific Elective Course Options |
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 Electives for this program may be selected from the following list of courses below. Need help? Schedule an appointment with a Northland Academic Advisor for assistance in selecting courses. |
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| Course # | Course Name | Credits |
| ACCT 1104 | Payroll | 3 credits |
| ACCT 1124 | Spreadsheet Concepts | 3 credits |
| ADMS 1100 | Keyboarding I | 3 credits |
| ADMS 1103 | Keyboarding II | 2 credits |
| ADMS 1110 | Word Processing | 3 credits |
| ADMS 1114 | Desktop Pub/Pres Graph | 3 credits |
| ADMS 1116 | Business Communications | 3 credits |
| ADMS 1120 | Office Procedures | 3 credits |
| BIOL 2252 | Anatomy & Phys I | 3 credits |
| BIOL 2254 | Anatomy & Phys II | 3 credits |
| BUSN 2221 | Prin of Accounting I | 4 credits |
| BUSN 2222 | Prin of Accounting II | 4 credits |
| CPTR 1128 | Help Desk Concepts | 3 credits |
| CPTR 1136 | Networking I | 4 credits |
| CPTR 1500 | Intro Web Concepts | 3 credits |
| CRLT 2103 | Job Seeking/Keeping | 1 credits |
| HPER 1410 | First Aid/CPR | 1 credits |
| MKTG 2120 | Supervisory Leadership | 3 credits |
| MKTG 2900 | Internship I | 3 credits |
| MKTG 2920 | Internship II | 3 credits |
| SSCI 1101 | Human Relations | 3 credits |
1. Student will apply effective and professional communication strategies for various audiences and contexts.
2. Student will select and apply appropriate technology to meet business objectives.
3. Student will apply fundamental sales techniques to a variety of sales, marketing and management projects.
4. Student will demonstrate essential elements of business management.
5. Student will apply fundamental marketing techniques to a variety of sales, marketing and management projects.
6. Student will exhibit professional characteristics, behaviors, and attitudes appropriate to the sales, marketing and management industry.
7. Student will select and apply appropriate technology to meet business objectives.
8. Student will apply fundamental sales techniques to a variety of sales, marketing and management projects.
9. Student will demonstrate interpersonal skills through effective listening, written and oral communications in diverse situations, and self-evaluation.
10. Student will select and apply appropriate technology to meet business objectives.
11. Student will apply fundamental sales techniques to a variety of sales, marketing and management projects.
12. Student will apply principles of bookkeeping and mathematical processes to a variety of sales, marketing, and management projects.
13. Student will apply critical thinking and problem-solving skills in a variety of business situations and projects.
14. Student will complete assigned tasks and duties with regard to the economic, financial, social, legal, and cultural factors that affect the business environment.
15. Student will complete assigned tasks and duties within the legal and ethical standards of the business industry.
Counselors are available in the Career Center to assist with career advising, job search resources, employer connections, occupational descriptions, employment outlook, earnings, education/training requirements and sources.
There are many employment opportunities for students seeking a career in the sales, marketing, and management field. Approximately, one out of every five people work in this fast-paced and dynamic field. Students may find diverse employment opportunities in retail, wholesale, production, or service related enterprises. Graduates in this program have careers that include sales representatives, managers, business owners, food brokers, buyers, merchandisers, and customer service representatives.
The employment outlook for marketing managers in the state of Minnesota from 2009 to 2019 is 8.6%, an average growth percentage.
