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Northland College»Academic Programs»Career & Technical Programs»Sales, Marketing, & Management Program

Sales, Marketing, & Management

This program provides students with the essential skills necessary for a variety of careers in the sales, marketing, and management fields.

This program prepares students to succeed in the marketplace of the 21st century. This program provides students with the essential skills necessary for a variety of careers in the sales, marketing, and management fields. Curriculum includes instruction in the following areas: sales, marketing, research, customer service, telemarketing, and small business planning. Emphasis is placed on developing skills in management decision-making, interpersonal and communication skills, problem solving, and technology skills. Particular emphasis is placed the use of computer technology.


The Customer Service Certificate 16 cr also offers marketing courses.


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Northland offers a multitude of opportunities, whether you're beginning your degree or returning to college. We're affordable, convenient, and flexible. Take your life North at Northland.

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Feel like you need a little more direction? Our GPS LifePlan website helps students set goals and design plans that will lead them to the success they desire. Consult our GPS LifePlan website for information for your career, work, and educational planning!

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Are you ready to begin the Sales, Marketing, & Management A.A.S. at Northland? Take your first step toward becoming a student at Northland.

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Program Accreditation

Program Accreditation

College Accreditation

Northland Community & Technical College is accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools.

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Program Specific Requirements

Students achieving assessment scores below the established minimums must register and successfully complete the required developmental courses in order to meet graduation requirements. Arithmetic assessment score greater than or equal to 50. Reading assessment score greater than or equal to 78.

Program Course Listings

Required Courses

Course # Course Name Credits
ACCT 1108 Busn Math/Calculators 3 credits
BUSN 2210 Prin of Management 3 credits
BUSN 2218 Legal Environment Busn 3 credits
CPTR 1104 Intro to Computer Tech 3 credits
MKTG 1108 Customer Relations Mgmt 3 credits
MKTG 2116 Advertising 3 credits
MKTG 2120 Supervisory Leadership 3 credits
MKTG 2200 Prin of Marketing 3 credits
MKTG 2201 Prin of Sales 3 credits
MKTG 2205 Prin of Retailing 3 credits
MKTG 2304 Applied Sales Techniques 3 credits
MKTG 2306 Small Business Mgmt 3 credits
MKTG 2320 Marketing Management 3 credits
ENGL 1111 Composition I 3 credits
SOCI 1101 Intro to Sociology 3 credits
SPCH 1101 Intro to Public Speaking 3 credits
  G5: History/Social Elec ( *See Elective Options Listed Below ) 3 credits
  MN Transfer Curriculum Electives 3 credits
  Program Specific Electives ( *See Elective Course Options Listed Below ) 6 credits
TOTAL CREDITS: 60 credits

Program Specific Elective Course Options

Help

Electives for this program may be selected from the following list of courses below. Need help? Schedule an appointment with a Northland Academic Advisor for assistance in selecting courses.

Course # Course Name Credits
ACCT 1100Prin of Bookkeeping 3 credits
ACCT 1104Payroll 3 credits
ACCT 1124Spreadsheet Concepts 3 credits
ADMS 1100Keyboarding I 3 credits
ADMS 1102Keyboarding II 3 credits
ADMS 1110Word Processing 3 credits
ADMS 1114Desktop Pub/Pres Graph 3 credits
ADMS 1116Business Communications 3 credits
ADMS 1120Office Procedures 3 credits
BIOL 2252Anatomy & Phys I 3 credits
BIOL 2254Anatomy & Phys II 3 credits
BUSN 2221Prin of Accounting I 4 credits
BUSN 2222Prin of Accounting II 4 credits
CPTR 1128Help Desk Concepts 3 credits
CPTR 1136Networking I 4 credits
CPTR 1500Intro Web Concepts 3 credits
CRLT 2103Job Seeking/Keeping 1 credits
HPER 1410First Aid/CPR 1 credits
MKTG 2300Marketing Research 3 credits
MKTG 2900Internship I 3 credits
MKTG 2920Internship II 3 credits
SSCI 1101Human Relations 3 credits

History/Social Science Electives

ECON 2201Microeconomics 3 credits
ECON 2202Macroeconomics 3 credits

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Program Learner Outcomes

1. Student will apply effective and professional communication strategies for various audiences and contexts.
2. Student will select and apply appropriate technology to meet business objectives.
3. Student will apply fundamental sales techniques to a variety of sales, marketing and management projects.
4. Student will demonstrate essential elements of business management.
5. Student will apply fundamental marketing techniques to a variety of sales, marketing and management projects.
6. Student will exhibit professional characteristics, behaviors, and attitudes appropriate to the sales, marketing and management industry.
7. Student will select and apply appropriate technology to meet business objectives.
8. Student will apply fundamental sales techniques to a variety of sales, marketing and management projects.
9. Student will demonstrate interpersonal skills through effective listening, written and oral communications in diverse situations, and self-evaluation.
10. Student will select and apply appropriate technology to meet business objectives.
11. Student will apply fundamental sales techniques to a variety of sales, marketing and management projects.
12. Student will apply principles of bookkeeping and mathematical processes to a variety of sales, marketing, and management projects.
13. Student will apply critical thinking and problem-solving skills in a variety of business situations and projects.
14. Student will complete assigned tasks and duties with regard to the economic, financial, social, legal, and cultural factors that affect the business environment.
15. Student will complete assigned tasks and duties within the legal and ethical standards of the business industry.

Employment Outlook & Opportunities

Northland Career Center

Job Openings

Counselors are available in the Career Center to assist with career advising, job search resources, employer connections, occupational descriptions, employment outlook, earnings, education/training requirements and sources.

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There are many employment opportunities for students seeking a career in the sales, marketing, and management field. Approximately, one out of every five people work in this fast-paced and dynamic field. Students may find diverse employment opportunities in retail, wholesale, production, or service related enterprises. Graduates in this program have careers that include sales representatives, managers, business owners, food brokers, buyers, merchandisers, and customer service representatives.

The employment outlook for marketing managers in the state of Minnesota from 2010 to 2020 is 9.9%, a high growth career.

Program Faculty

East Grand Forks Campus