Northland Marketing Students Participate in Academic Service Learning Project with Pioneer 90.1


THIEF RIVER FALLS, MN. (January 24, 2006) - Students in Kristina Keller’s Principles of Marketing course completed a service learning project fall semester for Pioneer 90.1 in Thief River Falls. Pioneer 90.1 is the college-community radio service of Northland Community and Technical College, reaching Thief River Falls, the Grand Cities, Crookston, Fosston, Warren and Red Lake Falls.

Students were divided into teams, each preparing a marketing plan for the radio station. Each group worked closely with the station to fulfill the requirements of the plan. The plan included three main components: situation analysis, marketing objectives, and strategy development. After completion, the plans were submitted to the station.

Academic Service Learning is a method by which students learn and develop through active participation in organized service experiences that meet actual community needs. Students who have engaged in service learning are more competitive as they enter the workforce and as they apply for continued educational opportunities.

Northland Community and Technical College (Northland College .edu) is a comprehensive college with campuses in Thief River Falls, MN and East Grand Forks, MN. Northland also has a separate aerospace campus in Thief River Falls, MN and a satellite site in Roseau, MN. Northland offers certificates, diplomas, transfer courses, two-year AAS degrees in more than 60 areas of study, workforce training and education programs. Northland is a member of the Minnesota State Colleges and Universities system, and is accredited by the Higher Learning Commission of the North Central Association. Visit Northland online at Northland is an equal opportunity educator and employer.