Trademarks and Licensing

Trademarks and Licensing manages the proper use of Northland's (academic and athletic) name, logos and signature marks to protect the integrity of the College’s identity, brand and reputation.

Trademark Usage

Use of our marks on promotional items, products and merchandise should be done with thought and purpose. Use of Northland marks by any organization implies association. This section outlines how a requestor’s access to Northland trademarks is based on association with Northland Community and Technical College. All usage of Northland marks must be approved by the Department of Marketing Communications and Brand Management prior to use.

External Groups

Third-party individuals, organizations, or companies wishing to use Northland’s trademarks for non-commercial use must seek prior approval from the Department of Marketing Communications and Brand Management prior to use. Third-party use of Northland trademarks for resale use is strictly prohibited at this time.

Internal Groups

Campus departments and recognized student organizations may use Northland marks on product designs and on event promotional items. All departments and organizations must follow purchasing and approval procedures.

Programs, Departments and Athletic Teams
Only departments, divisions, teams, centers, units and other groups and organizations officially recognized by Northland Community and Technical College are allowed to use college trademarks in conjunction with their organization’s name as outlined in the Brand Standards Manual.

Student Groups and Clubs

Unauthorized Trademark Use

A trademark infringement is unauthorized use or similar use of a trademark so as to cause the likelihood of confusion in the minds of the consumers as to the source.

Northland’s name and trademarks may not be used in any way that discriminates or implies discrimination against any persons or groups based on age, ancestry, belief, color, creed, disability, national origin, race, religion, sex, sexual orientation or veteran status, or in any other way that would be a violation of Northland’s anti-discrimination policies or practices.

Additionally, they are not permitted for use in any manner that suggests or implies Northland’s endorsement of other organizations, companies, products, services, political parties or views, or religious organizations or beliefs.

Any use of an organization, business or program name in conjunction with a Northland trademark is also subject to co-branding guidelines and approval by Northland's Marketing Communications and Brand Management department.

Northland Community and Technical College and Minnesota State colleges and universities are prepared to enforce trademark infringements in order to protect the College’s assets against the possibility of dilution of its trademarks and their value.

Reporting Unauthorized Use

If you encounter any unauthorized uses of the College’s name and marks, please contact Northland Marketing Communications & Brand Management at brand@northlandcollege.edu

Signs of unlicensed merchandise can include:

  • The product appears to be very poor quality.
  • Northland images and logos are distorted or manipulated, sometimes in a distasteful manner.
  • The product doesn’t follow College Brand Standards.
  • The product discriminates or implies discrimination against any persons or groups.
  • The product suggests or implies Northland’s endorsement of other organizations, companies, products, services, political parties or views, or religious organizations or beliefs.

Brand Identity Standards

Northland has introduced a revolutionary visual identity system to enhance and streamline how it presents itself to the world.

Learn More →
Contact

218.793.2436
brand@northlandcollege.edu